FNAC - Brand Activation
#unrecommandedbythealgorithms
We needed to assert our cultural positioning by finding a way to reignite what has always made the value of fnac: its commitment towards cultural openness. And doing this with a clear challenge in mind: building a value proposition that gives an essential role to Fnac in this new era led by platforms.
Agency : Publicis Conseil
Client : FNAC
Role : Creative Director
1 Cannes Lion Silver 2 Cannes Lion Bronze
1 Cannes Lion Silver 2 Cannes Lion Bronze
FNAC - Brand Activation
RESET
Because it’s all about hacking algorithms in a creative way. While our data are mainly used by algorithms to make us fit into bubbles, we have developed a way to generate data that totally blur the lines of the algorithm. So, we limit its power, and we act for keeping culture free.
Agency : Publicis Conseil
Role : Creative Director
FNAC - Outdoor
Les Gilets
Agency : Publicis Conseil
Role : Creative Director
Photographe : Yann Le Pape
Grand Prix de la Communication Extérieure
CDA Shortlist Outdoor Craft Image
Grand Prix de la Communication Extérieure CDA Shortlist Outdoor Craft Image
FNAC - Tactical Outdoor + Digital
Liberons la culture
Agency : Publicis Conseil
Role : Creative Director
