Daughter of passionate artisans, I grew up with a deep respect for precise gestures, well-executed work, and the meaning we put into what we create.

This rigor and attention to detail naturally led me to art direction, and then to creative direction, where creativity is approached as a strategic lever serving brands’ business objectives.

Curious and passionate about ideas and art in all its forms, I love exploring new territories. My intentionally eclectic career has allowed me to adapt to diverse worlds—from retail to entertainment, from banking to food—for brands such as Fnac, Darty, BNP Paribas, Kit Kat, and Monoprix. Diversity enriches me, pushes me to reinvent myself, and inspires me to draw from each brand what makes it unique.

Above all, I love disruption and transformation, then telling powerful stories, imagining concepts and creative initiatives that reimagine the brand experience, blending storytelling, innovation, and cultural relevance.