is a naive and adventurous character but why does Mr. Balloon exist?
Because the balloon is the universal toy.
Because it’s a simple and poetic object that leaves room for imagination.
Because it is fragile while also being a solid landmark that crosses generations.
Because we have all dreamed of closing the book while keeping the hero with us.
Because we’ve never really asked ourselves what a balloon might think.
Because now, we will finally know.